Designer behind Amazon smile creates new logo for Dorset villages

Recalling working on the Amazon logo, he said: “They wanted to tell everybody they were selling everything. We did the logo where the A connected to the Z, which meant everything, and then you took it off and it was a smile.

“Jeff Bezos apparently said, ‘If you don’t like this, you don’t like puppies’.”

‘Brilliant’ designs

Karen Hodgson, of the Portesham Volunteer Group, said: “Someone said it would be a good idea to have a logo” for the millennium events at the meeting.

“Bruce was there and one person in the room knew of his background and it was suggested if he would be interested and he agreed,” she said.

“I wasn’t aware of him at the time. He went away and did it and came back with several designs for us to have a look at.

“They were brilliant. Much like the Amazon logo, they were elegantly simple, but they got the message across.”

In 1024, the neighbouring villages of Portesham and Abbotsbury were granted as manors by King Canute to his servant Orc and many of the original boundaries remain the same today.

Villagers plan to host a Saxon camp and a concert by the Dorset Police Male Voice Choir to celebrate.

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