Business Development Technical Marketing Specialist at Enlighture Technology May, 2024

Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

Job Description:

We are seeking a driven and experienced Business Development Technical Marketing Specialist to join our dynamic marketing team. The ideal candidate will possess a unique blend of technical acumen and business development skills, with a passion for driving growth and cultivating new business opportunities. As a Business Development Technical Marketing Specialist, you will play a pivotal role in identifying and pursuing new business prospects, while also leveraging your technical expertise to effectively market our products and services to potential clients.


  • Identify and evaluate new business opportunities, including strategic partnerships, alliances, and potential clients, to drive revenue growth and expand market reach.
  • Develop and execute targeted business development strategies and initiatives to generate leads and cultivate relationships with key stakeholders.
  • Collaborate with marketing and sales teams to develop and implement integrated marketing and business development campaigns that align with company objectives.
  • Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
  • Collaborate with cross-functional teams to develop and implement comprehensive marketing plans and campaigns.
  • Create compelling marketing materials, including product brochures, whitepapers, case studies, and website content, that effectively communicate the value proposition of our products and services.
  • Translate technical features and benefits into clear and persuasive messaging for various marketing channels, including digital, print, and events.
  • Conduct market research and analysis to identify market trends, customer needs, and competitive landscape.
  • Develop and maintain a deep understanding of our products, target audience, and industry trends to inform marketing strategies and messaging.
  • Plan and execute marketing events, such as webinars, trade shows, and conferences, to generate leads and increase brand awareness.
  • Track and analyze the performance of marketing campaigns and initiatives, and provide recommendations for optimization.
  • Collaborate with sales teams to develop sales enablement materials, such as presentations and sales collateral, to support the sales process.
  • Stay up-to-date on emerging technologies, industry trends, and best practices in technical marketing.


  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 3+ years of experience in technical marketing, product marketing, or related field.
  • Strong technical aptitude and ability to quickly understand and articulate complex technical concepts.
  • Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences.
  • Experience creating marketing materials, such as whitepapers, case studies, and presentations.
  • Proficiency in digital marketing tools and platforms, including marketing automation, CRM, and analytics tools.
  • Highly organized with strong project management skills and attention to detail.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
  • Experience working in tech industry is a plus.


  • Competitive salary
  • Comprehensive benefits package
  • Opportunities for professional development and growth
  • Fully Remote

Interested and qualified candidates should apply using the Apply Now button below.

Source link

About the author

Opera Jobs

Opera Jobs is a one-stop destination for job seekers and employers alike. This innovative job website was created with the goal of connecting talented individuals with exciting employment opportunities in various industries. Opera Jobs boasts a user-friendly interface that allows job seekers to easily search for jobs based on their preferences, skills, and experience. Employers can also post job listings and seamlessly connect with qualified candidates through the platform. With a wide range of job categories and locations available, Opera Jobs is the perfect platform for both job seekers and employers to find their ideal match in the competitive job market.

Leave a Comment